SEO optimization is probably easier than at first glance. Website optimization is not easy, but it’s not that hard. To be the first on Google results, you need to find a company that is experienced enough, professional, has search experience, and is ready to explore the relevant keywords that represent the themes for ranking, their task may be to create you a lot of quality content like blog articles, and they must connect you to other sites.

How? By linking other sites, blogs and portals, to you through their articles which are relevant to you and where are links that lead future customers right to you. This is the simplest explanation. But each of these steps is a science for itself, and they form the main parts of SEO optimization.

Why do good SEO need search experience?

SEO is constantly changing. Certain principles remain the same, but there is always something new every year, which is more important (more affecting ranking) than last year. Google improves (and changes) its ranking algorithm. If you are considering hiring an SEO optimization agency or a consultant specialist, here’s what you need to know:

SEO is half the science and half the art.  Among the search engines, the main player is Google. Other search engines (Yahoo and Bing) are almost completely irrelevant. And, usually, if you’re the first on Google, you’re mostly first on Bing and Yahoo, as they most often copy Google.

How much does it cost?

More serious players in the SEO world charge a lot, just like the best surgeons, lawyers, and dentists. It is because the effect of what they do can make you earn a lot of money. Before it used to be important where your business, store, or service is located, nowadays it is important that you are well positioned on Google results, every day.

So today SEO optimization is something like creating your location on the Internet. You can not just “rent” that space, but you have to work, have creativity, and persistent investment of money, time and energy.

SEO is a slow process. What can be guaranteed is some kind of assessment of progress based on the weight of the market, competition, etc. There are lighter markets, with easier competition, and heavy markets, where all your competition invests in SEO Optimization and Content Marketing because they understand their value.

Mistakes most people make

The fact that SEO is a continuous process is also the reason why many businesses are skeptical. They want instant results, they want to “be sure”, they need a greater certainty. This is possible if you pay for visits through AdWords or Facebook, which is black hat SEO. Another problem is impatience, they will not wait months before the investment begins to gradually return to them. So this creates a problem of too large, an unrealistic expectation. All the while their competition is right there because of the SEO they have done, and are doing constantly.