All you need to know about Google SEO Zoo garden is what are Panda, Penguin, and Colibri?
Every year, Google makes over 600 changes to its algorithms. This fact is even more shocking if we add that little knowledge about these changes comes to us. Lately, people from the IT sphere have been referring to 3 Google algorithms: Panda, Penguin, and Colibri.
What exactly is Google’s algorithm?
The simplest algorithms are the methods or criteria according to which the search engine ranks certain pages for the same keyword. Earlier, the algorithms were much simpler: it was enough to fill in the content with the appropriate keywords and finish the job. But those times are behind us.
Today, there are many different factors on the basis of which Google evaluates and places a particular website among competitors. Google keeps changing and updating them, so if the changes have a slight impact on the search, they do not publish it, but if the changes are more drastic, then we get names like Panda, Penguin, and Colibri. Most of the owners and people involved in the creation and updating of sites are rightly afraid of them.
If your site does not meet these criteria at a certain point, it can happen overnight to dramatically decrease its position on the search engine. That’s why some of these algorithms call the terrifying Google Zoo garden. Here’s what each of them actually means and how to get to them.
Panda cautions that sites with poor quality content cannot be ranked well.
What does Google think is bad content? This is primarily short content that does not fit the set theme and serves to fill another page on the site, then copied the content from the other web page or text artificially overloaded with keywords, only to get a good place on the search engine.
The penguin defends pages with unnatural links to position themselves well
Quality and number of links is a very important factor for a good place on Google. Therefore, it’s not surprising that people were trying to build a network of links themselves without waiting for a natural stream, that is, other webmasters would connect with them. That’s why Google gave the task to Penguin to find such sites and devalue their position.
To avoid Penguin punishing you: do not buy links, do not participate in artificial link exchange, do not appear in Guest post networks, use certain tools to check and remove bad links from the site and remove all unnatural links in general.
Colibri favors websites that provide answers to the actual user questions
Colibri is the latest version of Google’s algorithms and is much different from the previous ones. Panda and Penguin related to specific aspects of the website (content and links), while Colibri takes into account the whole. This also shows that Google has completely redefined its relationship to websites. An attempt is made to get closer and more useful to online users by providing them with more concrete answers to the queries.
Therefore, it is very difficult to specify how to meet the needs of Colibri. A good advice would be to provide your content with solutions to the actual problems of visitors, as you would help a friend in an instant conversation.