Consider SEO as a long-term investment, as an important part of the complete marketing strategy, which is a continuous process. SEO activities start when you start a business and ends when you sell it. For some businesses, SEO will be the “main” marketing tool, for others one of the main ones. Remember, current search engines function by recognizing keywords!

Look at your business, your website and your online presence like this – you are building a house, but not from cards. The results are not instant and can not be, because you do not build a house in one day. It requires an adequate plan, budget, concept, design of the whole story, and then it is realized, adapted, promoted, and while you are waiting for one planted tree to grow, plant the next.

Current search engines function by recognizing keywords!

It all starts with the keywords. First, it is necessary to conduct research and find the keywords that your target audience uses. Then follow the analysis, the choice of keywords and expressions for which you want to optimize your site. Then you need to implement them in a relevant content, in a certain way so they could be recognized by search engines…

You need good keywords that are not used too much or at all by your competition so you don’t always fall behind them, but that are regularly used by people who are interested in products and services that you offer. You need that perfect word combination that will separate you from others, and that will show your website on numerous occasions to various people searching for something you can provide to them and for them.

So watch your investment in SEO. As time passes, your site is worth more and your investment becomes more profitable. To better understand SEO, you need to understand Google, their product, and what is their goal.

How does Google actually work?

What does Google want and what does it have to do with SEO? Search is Google’s basic product. They offer solutions to problems. The ability to find a solution is what makes people go back to Google and why they use it. That brings them money.

Their product is that people who have a specific problem and come to Google to search, Google displays the best result for their search. That’s why people are returning to Google, because when they search for something, Google has the easiest way to find for them what the people are looking for.

Google, therefore, searches for you and your site to see if you have certain content that solves the problems of their users. A partner who best tackles the search questions is the one Google rewards with multiple referrals, through most search positions.

SEO optimization of the site is, therefore, cooperation, without a contract, between you, Google and the user, and it works as an intermediary between you and the person who searches something.