In the IT industry, there is a real expansion of information. Millions of new pages appear daily on the web. During the first half of 2017, it is estimated that every second 10 quality websites appear on the web. So, how business owners can stay relevant? With the help of SEO engineers.
Creators of information ranking policy on search engines hide skillfully new methods and latest signals, and SEO people are right behind them. One is dependent on the other and this is an eternal race.
What is the role of SEO engineers?
An SEO expert will help users of Google quickly get to what they are looking for by directing them to your site. In order to succeed, these engineers must test countless SEO tactics, techniques, combinations, and nuances until they achieve the set goal. The goal of an SEO expert is to provide the best way to for your optimized site pages to show at the top of search results.
It is interesting that 17-21% of all new search queries occur every day. These are queries that have never been typed before in Google. On the other hand, search engines like Google improve daily ranking algorithms to distinguish relevant and important information from abuse (spam). People who deal with the analysis of these algorithms and positioning pages on the search engines in accordance with the prescribed guidelines are SEO (Search Engine Optimization) experts or SEO specialists and engineers.
Because of this, site optimization is certainly the most mystical topic in the IT industry, because it is reduced to experiential testing, prediction and reverse engineering understanding of user behavior in relation to the evolution of the browser.
Why SEO should be done by professionals?
Websites with low-quality content, which have some search engine rankings only because of different tricks that represent poor optimization for search engines, are a pretty bad solution for any business. Such websites are usually linked with similar non-quality sites, and often within their own content have a lot of links to similar non-quality sites.
When these sites are relatively visible on search engines and add more links to other Web sites of such types, these Web sites are called link farms. When you have a lot of links from these websites – you are in a “bad neighborhood.” What does it mean? First, the Google algorithm can label you as spam and throw you off the list of sites in the search engine. Secondly, you will not really get potential high-quality visits to your site that would result in profit, because your site is visible to people who are not interested in such content products and offers anyway.
Your goal should always be, not to be seen to as many people as possible, but to people who are interested in the products, services, and information that you offer and that they need at that moment. You need to be of relevance to them in order to succeed.