SEO optimization is probably easier than at first glance. Website optimization is not easy, but it’s not that hard. To be the first on Google results, you need to find a company that is experienced enough, professional, has search experience, and is ready to explore the relevant keywords that represent the themes for ranking, their task may be to create you a lot of quality content like blog articles, and they must connect you to other sites.
How? By linking other sites, blogs and portals, to you through their articles which are relevant to you and where are links that lead future customers right to you. This is the simplest explanation. But each of these steps is a science for itself, and they form the main parts of SEO optimization.
Why do good SEO need search experience?
SEO is constantly changing. Certain principles remain the same, but there is always something new every year, which is more important (more affecting ranking) than last year. Google improves (and changes) its ranking algorithm. If you are considering hiring an SEO optimization agency or a consultant specialist, here’s what you need to know:
SEO is half the science and half the art. Among the search engines, the main player is Google. Other search engines (Yahoo and Bing) are almost completely irrelevant. And, usually, if you’re the first on Google, you’re mostly first on Bing and Yahoo, as they most often copy Google.
How much does it cost?
More serious players in the SEO world charge a lot, just like the best surgeons, lawyers, and dentists. It is because the effect of what they do can make you earn a lot of money. Before it used to be important where your business, store, or service is located, nowadays it is important that you are well positioned on Google results, every day.
So today SEO optimization is something like creating your location on the Internet. You can not just “rent” that space, but you have to work, have creativity, and persistent investment of money, time and energy.
SEO is a slow process. What can be guaranteed is some kind of assessment of progress based on the weight of the market, competition, etc. There are lighter markets, with easier competition, and heavy markets, where all your competition invests in SEO Optimization and Content Marketing because they understand their value.
Mistakes most people make
The fact that SEO is a continuous process is also the reason why many businesses are skeptical. They want instant results, they want to “be sure”, they need a greater certainty. This is possible if you pay for visits through AdWords or Facebook, which is black hat SEO. Another problem is impatience, they will not wait months before the investment begins to gradually return to them. So this creates a problem of too large, an unrealistic expectation. All the while their competition is right there because of the SEO they have done, and are doing constantly.
SEO is an abbreviation of the term Search Engine Optimization. But what does SEO stand for? Well, SEO is a specific list of activities and actions that are run on your website, both on the page and on the outside of it. That is the page optimization.
The companies that are able to do SEO for various businesses are in fact able to customize that website for various search engines first on your page, and of your page. This can be done one time, or if you want your business to always be growing and your website always gaining more traffic, it can be done periodically for as long as you want. But why is it good to have it done periodically? Because people’s needs change over time, and with that, their use of search engines, keywords, and other variables change over time too.
What does SEO stand for?
SEO experts and webmasters job is to make as many links as they can from other popular directories, blogs, and sites to your website as they can. Why? So people can be redirected to you even if they don’t click on your site from the search engine.
Their job is to maintain the optimization, to do competition analysis, visit statistics and site tracking. Because search engines especially Google often change their algorithms due to avoiding various frauds (and the use of black hat SEO), it can be necessary that you have people who will be able to maintain your website optimization up to date.
The cost and benefits of SEO
A lot of people asking for optimization are also asking “how much does it cost”? Well, if someone wants a well-done job, it costs, but it paid off in a long run too. So website optimization and prices depend solely on you. It all depends on how serious the owner of the site is intending to invest in a good, cost-effective investment that will be returned to him in multiple ways. So, no matter how someone is ready to invest in the site optimization business, the price is not high considering future benefits.
Internet marketing is like any other (on TV, radio, newspapers …), but, the thing is that every person spends its time on the internet more than with other media. People use the internet in the morning, while they eat, rest, when they need answers, when they communicate with their family, friends, colleagues.. on the way to work, to gym.. for everything and everywhere. That is why internet marketing is more profitable than any other form of marketing. Because you can get to your future customers more and through various platforms!
What will you get out of it?
You will have more targeted visitors and you will better sell your product or service. The difference in advertising on television is the price of site optimization and the payment of advertising on TV. Another important difference is that a website that is well optimized for visitors offers itself to consumers that are looking for the exact product or service through search engines, and TV ads are shown to everyone, meaning mostly to people that are not interested and that will change the channel. That is why SEO is the doors that lead your future customers directly to you.