Consider SEO as a long-term investment, as an important part of the complete marketing strategy, which is a continuous process. SEO activities start when you start a business and ends when you sell it. For some businesses, SEO will be the “main” marketing tool, for others one of the main ones. Remember, current search engines function by recognizing keywords!
Look at your business, your website and your online presence like this – you are building a house, but not from cards. The results are not instant and can not be, because you do not build a house in one day. It requires an adequate plan, budget, concept, design of the whole story, and then it is realized, adapted, promoted, and while you are waiting for one planted tree to grow, plant the next.
Current search engines function by recognizing keywords!
It all starts with the keywords. First, it is necessary to conduct research and find the keywords that your target audience uses. Then follow the analysis, the choice of keywords and expressions for which you want to optimize your site. Then you need to implement them in a relevant content, in a certain way so they could be recognized by search engines…
You need good keywords that are not used too much or at all by your competition so you don’t always fall behind them, but that are regularly used by people who are interested in products and services that you offer. You need that perfect word combination that will separate you from others, and that will show your website on numerous occasions to various people searching for something you can provide to them and for them.
So watch your investment in SEO. As time passes, your site is worth more and your investment becomes more profitable. To better understand SEO, you need to understand Google, their product, and what is their goal.
How does Google actually work?
What does Google want and what does it have to do with SEO? Search is Google’s basic product. They offer solutions to problems. The ability to find a solution is what makes people go back to Google and why they use it. That brings them money.
Their product is that people who have a specific problem and come to Google to search, Google displays the best result for their search. That’s why people are returning to Google, because when they search for something, Google has the easiest way to find for them what the people are looking for.
Google, therefore, searches for you and your site to see if you have certain content that solves the problems of their users. A partner who best tackles the search questions is the one Google rewards with multiple referrals, through most search positions.
SEO optimization of the site is, therefore, cooperation, without a contract, between you, Google and the user, and it works as an intermediary between you and the person who searches something.
Keywords for the site are those words and phrases that make your site appear on the first few pages of search results when users enter them into a web browser to find information. That’s the power of the keyword that every successful website optimization for Google and other Internet browsers keeps in mind. Keywords monitoring your success is the key to website business.
Keywords for the site are SEO factors important for ranking and finding a site on Google. They are important because visitors using their internet browsers come to the site that you have optimized for those words. Before creating and optimizing a website or launching an online marketing campaign, you need to find, analyze, and select the relevant keywords for the site.
Keywords monitoring your success
Imagine a keyword as a treat that Google loves very much and that you have on your site. Imagine the users who want this delicacy and ask Google to tell them where to purchase it. What happens? Since Google loves a good user experience, it will be pleased to offer them your site! Simple, is it not?
Proper keywords bring visitors to a website because it best describes their intentions and your product, service, or information that triggered the search. SEO optimization of sites for the right keywords is important precisely for these reasons.
Where are the strengths of the keywords?
The power of the keyword is that it is a question that users ask when they search for an answer on the Internet. The more it is used, its strength is greater. The keyword’s power for the site comes from the role given by the Google Search Engine algorithm. The primary keyword is the search trigger. Google looks at the context of the query and looks for answers.
The goal is to make content using your keyword that is set into context. Here we use not only the main keyword but the set of words and phrases related to its meaning and the meaning of your website. Google also appreciates the smallest change in the query, so search results for almost the same query are not the same. Some sites appear on the same positions, and some go up or down. If you’ve optimized your web content for the right keyword, it will appear at the top of the search results.
How do I find targeted keywords for the site?
Researching, finding, selecting and checking keywords is the first task of internet marketing and SEO site optimization. Without them, there is no successful website. Success brings quality content that elaborates the keyword so that the user through the browser gets to it and gets the best answer to the question or solution to the problem.
Keyword analysis is a procedure for determining which words and phrases visitors reach to the site and which of them are most useful for achieving the goals of your site. Keyword analysis follows when you collect them and group by weight, importance, and purpose.