Our agency gives a reputation for excellence and quality assurance. With unique operate bases unfold throughout Chicago, we’ve been the ideal solution to Website positioning companies. The professional Search engine optimization specialist know very well what clients, customers, and users want.
SEO Chicago technique is considered the most sustainable way in which you can get visibility on the web and generate unlimited prospects on the internet. Search engine optimization can link your site to your future buyers fast! The best part is, there is not any Restrict to the level of online website traffic you can get on your site.
Starting out with us is now much easier than ever before
Our team of professionals will work closely with you in order to give you everything that your business needs, producing you with a prominent presence on the web. Our mission is to improve your small business and overall business enterprise relations.
Even though black hat Search engine optimization may possibly get you some swift benefits on website page rating, the problem is that once the Google Algorithm detects the manipulative tactics, you might get ban from search engine results due to offense Google’s Terms and Conditions. That is why hiring a company that will give you the best results trough white hat Search engine optimization is your right solution. And we know all the ways, we have the knowledge and experience to make this happen.
Did you know that around 3.5 billion searches are done every day on Google? With that amount of lookup produced on the web every day, can your prospective buyers come across you if they seek out your products and services online?
That is where we come in
We deliver you with month-to-month rankings experiences, which include news within the Chicago SEO field and offer you free of charge guidance making sure your organization is always safe on the internet.
SEO is a Search engine marketing and that means boosting up your position on the internet using keywords. This will let you get high-quality visitors by making use of lookup result while using the normal or organic search. The keywords we use are specifically tailored to your business and are targeting your future customers.
Entrepreneurs can now immerse by themselves in the internet enterprise marketplace, and make an impressive online existence, all with the assistance of our Web optimization Chicago Center. We strive to offer you the greatest areas of an online business profile in order to establish into motion a far more successful foreseeable future for your business.
What are keywords?
Those are specific word combinations that people type into search engines such as Google, and others. Those word combinations help people find what they are looking on the internet. The problem is that people tend to look only through the first couple of pages that they get in their search results and if your site is not among them, it is as if you don’t exist. Specifying keywords that are relevant to your business and your future customers is our job.
We know precisely how much keywords should be used in order for you to get the best results, and how should these words be placed onto your site so you can get the most out of it. There is also linking and boosting your blogs, or other specific parts of your website so your customers, if they go on some other website, can be redirected to you, and not to someone else’s page. We know how it is done, why, and what results you will get.
Starter SEO one-time package is intended for users who are not currently able to invest more in optimizing their web content. The package is designed for small and medium-sized enterprise sites in niches that have little competition for specific keywords. The strength of competing sites is determined by the number of monthly queries for certain keywords, which you want to better position yourself.
This package includes basic SEO on page settings and tools for Google, optimizing tags and internal links, signing in to Google Analytics and Webmaster tools for better site tracking. The site is technically prepared for further work on other aspects of it. This package can give some results when it comes to search if the competition is weak.
Starter SEO long-term package includes basic, continuous work on certain aspects of the site (on-page) in order to achieve a better position on the search engine.
Standard SEO packages
Standard SEO one time package represents a one-time activity on certain elements of the site in order to technically be fully prepared for further optimization work. It corresponds to all sites of small and medium enterprises that want to be ranked well for the keywords of weak and medium competitiveness. This means that this package will give some results in terms of improving the position on the search engine and compared to competitive websites, but in order to maintain this position and improve the time, it will require constant work on the site, through one of our monthly packages.
That is why there is Standard SEO long-term package that brings you continuous (daily) work on certain aspects of the website. It is intended for online presentations of small and medium businesses and involves activities on a number of elements of the site (on the page) to make the first page of the search engine reachable.
Profi SEO packages
Profi SEO one time package is aimed at small, medium and large companies in areas of strong competition. It implies a one-time activity on all aspects of the site (on and off the page) in order to rank the site as best as possible on the first page of the search engine in front of competing websites. This means that certain techniques are applied on the site itself but also on all the surrounding aspects that are not on your server and are directly related to the site – creating orders on current social networks.
Profi SEO long-term package is intended for anyone who understands the importance of SEO marketing in modern business and has decided to create a functional machine for bringing new clients and increasing earnings from their site, medium and large businesses in the field of strong competitiveness. This package implies a complete continuous work on all elements of the website (on and off page optimization) that will bring it to the best positions on the 1st page of the browser.
PROFI SEO package includes: compiling complete SEO and IM plan, optimizing all tags, new SEO content, fully optimized link network, sitemap, updating content, creating and updating accounts on all current social networks, signing in to Google’s tools and doing regular activities on creating an off-page image – participating in forums and discussions, writing press articles, writing for blogs, signing in to appropriate directories.
Consider SEO as a long-term investment, as an important part of the complete marketing strategy, which is a continuous process. SEO activities start when you start a business and ends when you sell it. For some businesses, SEO will be the “main” marketing tool, for others one of the main ones. Remember, current search engines function by recognizing keywords!
Look at your business, your website and your online presence like this – you are building a house, but not from cards. The results are not instant and can not be, because you do not build a house in one day. It requires an adequate plan, budget, concept, design of the whole story, and then it is realized, adapted, promoted, and while you are waiting for one planted tree to grow, plant the next.
Current search engines function by recognizing keywords!
It all starts with the keywords. First, it is necessary to conduct research and find the keywords that your target audience uses. Then follow the analysis, the choice of keywords and expressions for which you want to optimize your site. Then you need to implement them in a relevant content, in a certain way so they could be recognized by search engines…
You need good keywords that are not used too much or at all by your competition so you don’t always fall behind them, but that are regularly used by people who are interested in products and services that you offer. You need that perfect word combination that will separate you from others, and that will show your website on numerous occasions to various people searching for something you can provide to them and for them.
So watch your investment in SEO. As time passes, your site is worth more and your investment becomes more profitable. To better understand SEO, you need to understand Google, their product, and what is their goal.
How does Google actually work?
What does Google want and what does it have to do with SEO? Search is Google’s basic product. They offer solutions to problems. The ability to find a solution is what makes people go back to Google and why they use it. That brings them money.
Their product is that people who have a specific problem and come to Google to search, Google displays the best result for their search. That’s why people are returning to Google, because when they search for something, Google has the easiest way to find for them what the people are looking for.
Google, therefore, searches for you and your site to see if you have certain content that solves the problems of their users. A partner who best tackles the search questions is the one Google rewards with multiple referrals, through most search positions.
SEO optimization of the site is, therefore, cooperation, without a contract, between you, Google and the user, and it works as an intermediary between you and the person who searches something.
The best Google product is that when users find on your site among its results, they think “that’s it! I found what I wanted”. Let’s say they are looking for plumbers in their city, and being happy with the result Google has served, they call you and you solve their problem. Google even knows a little about that. They can follow such things, whether you were called and how satisfied customers are with your service. That is how they know if is site organic because they use organic engines.
This is because Google wants to recommend only the best results. So this article, slowly but surely, will be the first result on Google when someone tries to find “SEO site optimization” or similar searches. Because Google will eventually see that it is the best result when someone searches for that term.
Keep your site organic, so it will be the top choice through organic engines
Google is satisfied when their user is satisfied with the recommendations they give. And in order for you and your site to recommend you really need to be the best and most relevant result. Google has hundreds of criteria to determine who will be the first. This system, i.e. the criteria are called ranking signals. By giving good signals, Google then selects your site based on your ranking algorithm as the result that will show at the top.
As you are “more” in a better position in the search, Google finds you a better and more relevant result for a specific search. And that is how you end up in front of your competition, gaining more and more traffic on your website.
This is done by SEO Experts or SEO optimization agencies. They are trying to “decipher” what Google wants and how to better present your site. Nobody knows 100% exactly how the Google algorithm works because Google will not reveal everything. Not because Google’s competition will be taken away, but because, when publicly available 100% exactly what impacts the search result most, the various “webmasters” (site owners) would abuse it.
And they do it. They are trying to deceive Google and set up a site that, according to real-signal parameters, does not deserve that position. It’s not the best result and it’s not the most relevant. He did not organically venture into the first position but artificially. Not trough optimization.
So, Google will never give out 100% of its formula, its ranking algorithm. But SEO agencies optimize one, second, third, hundredth site, and maintain these sites, monitor the parameters, monitor whether the positions are improving or not. Agencies or experts are constantly monitoring what’s happening exactly, what changes and novelties Google has published.
That is why it is important to have experts on your site, so you can be first in Google results, and stay relevant to your current and future customers, all buy following the rules Google set up.
Keywords for the site are those words and phrases that make your site appear on the first few pages of search results when users enter them into a web browser to find information. That’s the power of the keyword that every successful website optimization for Google and other Internet browsers keeps in mind. Keywords monitoring your success is the key to website business.
Keywords for the site are SEO factors important for ranking and finding a site on Google. They are important because visitors using their internet browsers come to the site that you have optimized for those words. Before creating and optimizing a website or launching an online marketing campaign, you need to find, analyze, and select the relevant keywords for the site.
Keywords monitoring your success
Imagine a keyword as a treat that Google loves very much and that you have on your site. Imagine the users who want this delicacy and ask Google to tell them where to purchase it. What happens? Since Google loves a good user experience, it will be pleased to offer them your site! Simple, is it not?
Proper keywords bring visitors to a website because it best describes their intentions and your product, service, or information that triggered the search. SEO optimization of sites for the right keywords is important precisely for these reasons.
Where are the strengths of the keywords?
The power of the keyword is that it is a question that users ask when they search for an answer on the Internet. The more it is used, its strength is greater. The keyword’s power for the site comes from the role given by the Google Search Engine algorithm. The primary keyword is the search trigger. Google looks at the context of the query and looks for answers.
The goal is to make content using your keyword that is set into context. Here we use not only the main keyword but the set of words and phrases related to its meaning and the meaning of your website. Google also appreciates the smallest change in the query, so search results for almost the same query are not the same. Some sites appear on the same positions, and some go up or down. If you’ve optimized your web content for the right keyword, it will appear at the top of the search results.
How do I find targeted keywords for the site?
Researching, finding, selecting and checking keywords is the first task of internet marketing and SEO site optimization. Without them, there is no successful website. Success brings quality content that elaborates the keyword so that the user through the browser gets to it and gets the best answer to the question or solution to the problem.
Keyword analysis is a procedure for determining which words and phrases visitors reach to the site and which of them are most useful for achieving the goals of your site. Keyword analysis follows when you collect them and group by weight, importance, and purpose.
In the IT industry, there is a real expansion of information. Millions of new pages appear daily on the web. During the first half of 2017, it is estimated that every second 10 quality websites appear on the web. So, how business owners can stay relevant? With the help of SEO engineers.
Creators of information ranking policy on search engines hide skillfully new methods and latest signals, and SEO people are right behind them. One is dependent on the other and this is an eternal race.
What is the role of SEO engineers?
An SEO expert will help users of Google quickly get to what they are looking for by directing them to your site. In order to succeed, these engineers must test countless SEO tactics, techniques, combinations, and nuances until they achieve the set goal. The goal of an SEO expert is to provide the best way to for your optimized site pages to show at the top of search results.
It is interesting that 17-21% of all new search queries occur every day. These are queries that have never been typed before in Google. On the other hand, search engines like Google improve daily ranking algorithms to distinguish relevant and important information from abuse (spam). People who deal with the analysis of these algorithms and positioning pages on the search engines in accordance with the prescribed guidelines are SEO (Search Engine Optimization) experts or SEO specialists and engineers.
Because of this, site optimization is certainly the most mystical topic in the IT industry, because it is reduced to experiential testing, prediction and reverse engineering understanding of user behavior in relation to the evolution of the browser.
Why SEO should be done by professionals?
Websites with low-quality content, which have some search engine rankings only because of different tricks that represent poor optimization for search engines, are a pretty bad solution for any business. Such websites are usually linked with similar non-quality sites, and often within their own content have a lot of links to similar non-quality sites.
When these sites are relatively visible on search engines and add more links to other Web sites of such types, these Web sites are called link farms. When you have a lot of links from these websites – you are in a “bad neighborhood.” What does it mean? First, the Google algorithm can label you as spam and throw you off the list of sites in the search engine. Secondly, you will not really get potential high-quality visits to your site that would result in profit, because your site is visible to people who are not interested in such content products and offers anyway.
Your goal should always be, not to be seen to as many people as possible, but to people who are interested in the products, services, and information that you offer and that they need at that moment. You need to be of relevance to them in order to succeed.
SEO optimization is probably easier than at first glance. Website optimization is not easy, but it’s not that hard. To be the first on Google results, you need to find a company that is experienced enough, professional, has search experience, and is ready to explore the relevant keywords that represent the themes for ranking, their task may be to create you a lot of quality content like blog articles, and they must connect you to other sites.
How? By linking other sites, blogs and portals, to you through their articles which are relevant to you and where are links that lead future customers right to you. This is the simplest explanation. But each of these steps is a science for itself, and they form the main parts of SEO optimization.
Why do good SEO need search experience?
SEO is constantly changing. Certain principles remain the same, but there is always something new every year, which is more important (more affecting ranking) than last year. Google improves (and changes) its ranking algorithm. If you are considering hiring an SEO optimization agency or a consultant specialist, here’s what you need to know:
SEO is half the science and half the art. Among the search engines, the main player is Google. Other search engines (Yahoo and Bing) are almost completely irrelevant. And, usually, if you’re the first on Google, you’re mostly first on Bing and Yahoo, as they most often copy Google.
How much does it cost?
More serious players in the SEO world charge a lot, just like the best surgeons, lawyers, and dentists. It is because the effect of what they do can make you earn a lot of money. Before it used to be important where your business, store, or service is located, nowadays it is important that you are well positioned on Google results, every day.
So today SEO optimization is something like creating your location on the Internet. You can not just “rent” that space, but you have to work, have creativity, and persistent investment of money, time and energy.
SEO is a slow process. What can be guaranteed is some kind of assessment of progress based on the weight of the market, competition, etc. There are lighter markets, with easier competition, and heavy markets, where all your competition invests in SEO Optimization and Content Marketing because they understand their value.
Mistakes most people make
The fact that SEO is a continuous process is also the reason why many businesses are skeptical. They want instant results, they want to “be sure”, they need a greater certainty. This is possible if you pay for visits through AdWords or Facebook, which is black hat SEO. Another problem is impatience, they will not wait months before the investment begins to gradually return to them. So this creates a problem of too large, an unrealistic expectation. All the while their competition is right there because of the SEO they have done, and are doing constantly.
SEO is an abbreviation of the term Search Engine Optimization. But what does SEO stand for? Well, SEO is a specific list of activities and actions that are run on your website, both on the page and on the outside of it. That is the page optimization.
The companies that are able to do SEO for various businesses are in fact able to customize that website for various search engines first on your page, and of your page. This can be done one time, or if you want your business to always be growing and your website always gaining more traffic, it can be done periodically for as long as you want. But why is it good to have it done periodically? Because people’s needs change over time, and with that, their use of search engines, keywords, and other variables change over time too.
What does SEO stand for?
SEO experts and webmasters job is to make as many links as they can from other popular directories, blogs, and sites to your website as they can. Why? So people can be redirected to you even if they don’t click on your site from the search engine.
Their job is to maintain the optimization, to do competition analysis, visit statistics and site tracking. Because search engines especially Google often change their algorithms due to avoiding various frauds (and the use of black hat SEO), it can be necessary that you have people who will be able to maintain your website optimization up to date.
The cost and benefits of SEO
A lot of people asking for optimization are also asking “how much does it cost”? Well, if someone wants a well-done job, it costs, but it paid off in a long run too. So website optimization and prices depend solely on you. It all depends on how serious the owner of the site is intending to invest in a good, cost-effective investment that will be returned to him in multiple ways. So, no matter how someone is ready to invest in the site optimization business, the price is not high considering future benefits.
Internet marketing is like any other (on TV, radio, newspapers …), but, the thing is that every person spends its time on the internet more than with other media. People use the internet in the morning, while they eat, rest, when they need answers, when they communicate with their family, friends, colleagues.. on the way to work, to gym.. for everything and everywhere. That is why internet marketing is more profitable than any other form of marketing. Because you can get to your future customers more and through various platforms!
What will you get out of it?
You will have more targeted visitors and you will better sell your product or service. The difference in advertising on television is the price of site optimization and the payment of advertising on TV. Another important difference is that a website that is well optimized for visitors offers itself to consumers that are looking for the exact product or service through search engines, and TV ads are shown to everyone, meaning mostly to people that are not interested and that will change the channel. That is why SEO is the doors that lead your future customers directly to you.
All you need to know about Google SEO Zoo garden is what are Panda, Penguin, and Colibri?
Every year, Google makes over 600 changes to its algorithms. This fact is even more shocking if we add that little knowledge about these changes comes to us. Lately, people from the IT sphere have been referring to 3 Google algorithms: Panda, Penguin, and Colibri.
What exactly is Google’s algorithm?
The simplest algorithms are the methods or criteria according to which the search engine ranks certain pages for the same keyword. Earlier, the algorithms were much simpler: it was enough to fill in the content with the appropriate keywords and finish the job. But those times are behind us.
Today, there are many different factors on the basis of which Google evaluates and places a particular website among competitors. Google keeps changing and updating them, so if the changes have a slight impact on the search, they do not publish it, but if the changes are more drastic, then we get names like Panda, Penguin, and Colibri. Most of the owners and people involved in the creation and updating of sites are rightly afraid of them.
If your site does not meet these criteria at a certain point, it can happen overnight to dramatically decrease its position on the search engine. That’s why some of these algorithms call the terrifying Google Zoo garden. Here’s what each of them actually means and how to get to them.
Panda cautions that sites with poor quality content cannot be ranked well.
What does Google think is bad content? This is primarily short content that does not fit the set theme and serves to fill another page on the site, then copied the content from the other web page or text artificially overloaded with keywords, only to get a good place on the search engine.
The penguin defends pages with unnatural links to position themselves well
Quality and number of links is a very important factor for a good place on Google. Therefore, it’s not surprising that people were trying to build a network of links themselves without waiting for a natural stream, that is, other webmasters would connect with them. That’s why Google gave the task to Penguin to find such sites and devalue their position.
To avoid Penguin punishing you: do not buy links, do not participate in artificial link exchange, do not appear in Guest post networks, use certain tools to check and remove bad links from the site and remove all unnatural links in general.
Colibri favors websites that provide answers to the actual user questions
Colibri is the latest version of Google’s algorithms and is much different from the previous ones. Panda and Penguin related to specific aspects of the website (content and links), while Colibri takes into account the whole. This also shows that Google has completely redefined its relationship to websites. An attempt is made to get closer and more useful to online users by providing them with more concrete answers to the queries.
Therefore, it is very difficult to specify how to meet the needs of Colibri. A good advice would be to provide your content with solutions to the actual problems of visitors, as you would help a friend in an instant conversation.